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xxxxxxxxxxxxxxxxWhat is Search Engine Optimization (SEO)? Search engine optimisation (or SEO) is the process of ensuring that a website is search engine 'friendly'  - that it is fully accessible by search engine spiders and meets search engine algorithm criteria (such as content theme, relevancy and links from other sites) in order to be favourably ranked in relevant search results. Today there are many different factors to address in order to optimize a website for search engine placement. When search engines began, it was sometimes sufficient to focus solely on a site's meta tags in order to appear in relevant results pages. It is now a highly complex undertaking as search engines have become more and more sophisticated and competition for placement in search engines has become more fierce. Today, there are typically one hundred or more factors taken into account by search engines when they rank pages.   What can Search Engine Optimisation (SEO) do for you? Website optimization is crucial for both ensuring the pages of your website are indexed by the search engines and ensuring that your site is favourably ranked and therefore found by targeted visitors seeking your products and services.  Web search is the second most common use of the internet after email and so there are hundreds of thousands of people searching for products and services online every month. Investing in thorough search engine optimisation sets your site up to succeed and will allow your business to reap the ongoing benefits of free (non-advertising based) targeted traffic.   How Do We Approach Search Engine Optimisation? Our experienced internet marketing team will conduct an in-depth audit of your site in order to establish all areas which require optimisation.  By addressing every aspect of your site which can influence search engine ranking (including site architecture, technologies used, content and coding and linking structure) we are able to undertake a comprehensive and effective website optimisation. Our process also includes an extensive keyword analysis and keyword analysis reports.

Protect Your Brand With SEO Research

In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.
A fine example of this is the sticky situation with Google AdWords. In an Internetnews.com article titled "Google Adwords Under Further Trademark Scrutiny," Google was quoted thusly:
"As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. We encourage trademark owners to resolve their disputes directly with our advertisers, particularly because the advertisers may have similar advertisements on other sites." Continue reading